The Baiteze squad standing together on a football pitch

CULTURAL IP · PROOF OF CONCEPT

BAITEZE

The definitive cultural platform driving authentic connections between brands and football audiences.

TEAM SHEET / Ebz · Ali · Ose

EAST LONDON ORIGIN

“Our very own East London grassroots football club decided to disrupt the football pyramid and achieve the unthinkable: we built the world’s first globally recognised Sunday League team through the power of social media and content creation.”

CREATED, OWNED AND RUN BY ZERO FORMATION

500KSUBSCRIBERS

200MGLOBAL VIEWS

FA CUPNATIONAL SUNDAY WINNERS

2024LONDON CUP FA WINNERS

EUROPE'S MOST PRESTIGIOUS AMATEUR CUPMOST YOUTUBE VIEWS FOR AMATEUR FOOTBALL

FEATURED IN The New York Times

PREVIOUS PARTNERSHIPS / 2026 MEDIA KIT

ONE CLUB. TWO POSITIONS.

Baiteze Universe encompasses our consumer-facing football brands, Baiteze FC (an influential Sunday league team and community hub) and Baiteze Squad (a content-driven IP lab). Acting as a bridge between brands and culturally fluent football communities, Baiteze Universe demonstrates Zero Formation’s ability to build real, culturally credible engagement, thus providing proof-of-concept for our broader agency offering.

BAITEZE / 01

Authentic Football Culture

Direct, trusted access to football communities, ensuring brand authenticity and relevance.

BAITEZE / 02

Proof-of-Concept IP Lab

Baiteze Squad tests and validates new creative and IP concepts, directly informing agency strategy and client work.

BAITEZE / 03

Community-Driven Engagement

Proven audience loyalty and engagement through authentic grassroots storytelling, translating directly into brand trust and market performance.

ULTRAS & CULTURE

“FOR YEARS WE'VE FAILED TO GIVE OUR FANBASE A NAME OR AN IDENTITY. TODAY THAT CHANGES. BAITEZE ULTRAS REPRESENT THE ULTIMATE FOOTBALL FANDOM!”

Baiteze players wearing New Balance shirts — CULTURE FRAME / 01

Baiteze and New Balance campaign — CULTURE FRAME / 02

Baiteze team culture campaign portrait — CULTURE FRAME / 03

Baiteze Squad Samsung campaign moment — CULTURE FRAME / 04

Baiteze with Liverpool FC, Chunkz and Yung Filly — CULTURE FRAME / 05

STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷

GROUNDBREAKING PARTNERSHIPS.

Partner with a cultural platform built inside football, not outside looking in.

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